SEO stands for Search Engine Optimization. It is the process of optimizing your website’s content, structure, and other elements to improve its visibility in search engine results pages (SERPs). SEO is important for your business because it can help you attract more organic traffic to your website, increase brand awareness, and ultimately drive more conversions and revenue.

SEO is a long-term strategy that requires patience and consistency. It can take several months or even a year to see significant results from your SEO efforts,
depending on the competitiveness of your industry and the keywords you’re targeting

Keyword research is the process of identifying the search terms and phrases that people use to find products or services related to your business. It is important
because it helps you understand the language and intent of your target audience, and enables you to optimize your website’s content around the keywords that are most relevant and valuable to your business

Competitor analysis is important in SEO because it allows you to identify opportunities and gaps in your own SEO strategy. By understanding what your
competitors are doing well and where they are falling short, you can adjust your
own SEO efforts to better meet the needs of your target audience

Backlinks are links from other websites to your website. They are important for
SEO because they signal to search engines that other websites consider your
content to be valuable and relevant. The more high-quality backlinks you have
pointing to your website, the more likely you are to rank higher in search engine
results pages.

There are several metrics you can use to measure the success of your SEO
efforts, including organic traffic, keyword rankings, backlink profile, and conversion
rates. It’s important to track these metrics regularly and use them to refine your
SEO strategy over time.